Thursday, June 21, 2012

How Stroll has kept its marketing machine well-oiled

Sometimes others tell your story better than you, and the media can be one of those narrators. We find that our customers and business friends like to read coverage of our company and people in the press just as much as they like to read our own blog posts. So we thought it would be worth highlighting some of Stroll's press coverage on our blog.

I wanted to share two recent articles with you today, both of which detail more about our approach to Internet marketing and web analytics, and how it's fueled Stroll's hypergrowth. The first comes from The Philadelphia Inquirer's Diane Mastrull. She took the time to pay us a visit at our offices, and I showed her our operations and talked with her about our processes that allow us to continually optimize our business and drive tremendous growth for the Pimsleur Approach. After our meeting, Diane wrote about Stroll's marketing machine in an article for The Philadelphia Inquirer.

MIND YOUR MARKETING: Diane Mastrull documents Stroll's steadfast approach
to marketing and analytics

Her team also published a video of me nutshelling what Stroll does and our company mission, which they captured while they were at our offices. Give her article a read and take a look at the video for the story of Stroll's growth as told by Diane Mastrull.

Also, I wanted to highlight an article by Investor Business Daily's Amy Alexander. She wrote about Stroll's method of making many incremental improvements in its marketing and management platform over time, something I've also touched upon here on our blog. Amy went on to detail 10 lessons we've learned as a result of taking this path, which enabled us to grow 135 percent last year. Give her article a read below.

THINK SMALL, GO BIG: 10 small marketing refinements to skyrocket product sales
Thanks to Diane and Amy for featuring Stroll.

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